Back to Citerex

About Citerex

The story so far

Why Citerex exists

AI search engines — ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews — are rewriting how buyers discover SaaS products. When someone asks “what's the best tool for X,” the answer comes from a synthesis of community discussions, expert reviews, and editorial coverage. Reddit alone accounts for ~46% of Perplexity's citations and ~21% of Google AI Overviews.

Traditional SEO doesn't solve this. You can rank #1 on Google for your category and still be invisible to AI engines, because they don't crawl websites for answers — they retrieve from training data and live citations. The brands that show up in AI answers are the ones with authentic, high-quality presence on Reddit, Quora, Stack Exchange, and editorial sources.

Citerex builds that presence — organically, transparently, and through verified human contributors. No bots. No mass posting. Just real community members posting genuinely useful content about your brand in places where AI engines look.

What we believe

Authentic citations beat manufactured ones

The quickest way to get banned from Reddit (and de-cited by AI engines) is to spam. Our contributors only post in subreddits where they have established history, and only when they have genuine context to add. Every citation requires brand approval before it goes live. Our removal rate is below 4%, versus ~30% for typical “Reddit marketing” services.

Visibility is measurable

We don't sell vague impressions or made-up “AI scores.” The Citerex dashboard tracks specific buyer prompts across 5+ AI engines and shows you exactly where your brand appears, where competitors appear, and which citations drove uplift. You can see the prompt, see the citation, see the result.

Citerex is the infrastructure layer

We're not an agency. We're not a content shop. We're building the infrastructure that lets brands operate organic AI visibility at scale — with the same rigor, transparency, and measurability you'd expect from any modern SaaS tool.

Who we are

Citerex is built by [FOUNDER FIRST NAME], an India-based founder who's spent the last [N] years working on the intersection of organic marketing, community platforms, and AI. The product grew out of running a separate platform (StoicOps) that taught us how community contribution actually works at scale — what gets removed, what stays, what compounds, and what doesn't.

Our team is small and remote-first. We work across India, Europe, and the US, with verified community contributors in every major English-speaking market. We're not VC-backed — we're bootstrapped, profitable from month one, and building for the long arc.

What's next

AI search is at the start of a multi-decade shift in how buyers find products. The brands that build authentic presence on community platforms NOW — while the citation surface is still relatively uncrowded — will compound for years. The brands that wait will spend more, later, for less.

If that resonates: run a free AI visibility scan to see where you stand today. Or get in touch if you want to talk strategy first.

Have questions about Citerex? Reach us at hello@citerex.com.